Women’s Advancement in Banking in Emerging South Asian Countries
Narrative Description of Project:
This landmark regional study, commissioned by International Finance Corporation (IFC), World Bank Group, was designed to diagnose the systemic factors influencing women's career progression in South Asia's banking sector. The research aimed to move beyond quantifying representation and instead uncover the root causes—both structural barriers and organizational enablers—that impact gender equity in leadership. To build a holistic understanding, the study engaged over 2,600 banking employees who provided data on workplace experiences, and 18 HR representatives who offered critical insights into formal policies and institutional practices. The quantitative surveys were complemented with focus group discussions across all four countries—India, Bangladesh, Nepal, and Sri Lanka.
Description of Actual Services Provided:
As the research partner, Convergent managed the end-to-end execution of this complex, multi-country study. Our services encompassed:
- Research Design & Instrumentation: Crafted sampling methodology and designed quantitative and qualitative instruments.
- Tool Finalization & Translation: Pre-tested and translated all research tools into required languages.
- Fieldwork Management: Recruited and trained field coordinators and implemented quality protocols.
- Data Integrity & Ethics: Enforced strict quality control and ethical guidelines throughout data collection.
- Analysis & Reporting: Developed analytical framework and delivered strategic, actionable insights.
Research Methodology
A mixed-method study was conducted across 26 banks in four countries
- Quantitative Phase
2,600 web-based surveys
- Qualitative Phase
18 IDIs with HR personnel
4 Focus Group Discussions (FGDs)
