Convergent supported Gallup International in analysing and visualising data for ten countries of interest (Syria, Lebanon, Jordan, Egypt, Tunisia, Algeria, Israel, Palestine, Libya, and Morocco). Convergent analysed their 10-year time-series data and generated comprehensive reports for each country, as well as an interactive data-visualisation dashboard. This helped the project teams, academics, and policymakers across the EU tailor their intervention and research strategies.
Over a two-year project, Convergent provided critical inputs to Signpost for behaviour change communication activities and campaigns. Convergent's analytics for consumer segmentation, impact and ROI assessments, brand imagery pyramids, human-centred design, and real-time tracking helped power smarter and evidence-led social and outdoor media campaigns. This helped media targeting via insights on product consumption, communication impact, and media habits across different socioeconomic and demographic groups all over India.