Convergent conducted a large-scale mixed-method study for Varun Beverages Limited to support consumer panel recruitment and new product research across India. The study involved 34,500 interviews in multiple Indian languages. Convergent led the conceptualization, sampling, tool development, field team recruitment and training, data collection, analysis, and report writing, delivering end-to-end research execution and insights.
This large-scale pan-India quantitative study explored consumer perceptions, buying preferences, and growth potential for Devyani’s brands while mapping competitors’ market share and challenges. Convergent's end-to-end research execution led to insights that informed a robust business strategy and communication plan for sustained growth. Conducted in multiple Indian languages, the study covered 23,500 interviews.
This was one out of a series of studies conducted by Convergent to evaluate how the United Kingdom’s engagement, initiatives, and outreach efforts in India were viewed by key target audiences. This particular mixed-method study assessed the impact of UK's six strategic communication campaigns in India among policymakers, youth, and businesses. The insights helped refine the UK’s communication strategy and strengthen its public engagement in India.